Implementations Options

4Bridge™ Customer-Led Implementation

Customer-Led Implementation

To succeed with a Customer-Led implementation, you should not only know Eloqua and your CRM system cold, you need to be experienced in project management.

We will meet with you online, lending expertise to map your fields and provide help as needed- the rest is up to you.

This level of implementation is for customers with extensive experience in

  • Integrations, both technically and organizationally
  • Eloqua and its specifics
  • The CRM system to which you want to integrate and its specifics
  • Project Management

Contact us for a live demo

4Bridge™ Tactical Implementation

Tactical Implementation

With a Tactical implementation, you know you’ll have the benefit of Best Practices and a well thought out and well-planned connection of your CRM data to your Eloqua data and back.

We’ll take care of the project, from Needs Analysis, through Design and Development, all the way through Testing and Launch – using your inputs and experience to direct the process.

This level of implementation is a good choice if you

  • Understand your data and how you want to use it
  • Already have a good understanding of your Marketing and Sales processes how they will map together when you start to share data
  • Have already identified the business exceptions to your processes

If you choose a Tactical integration you also have the option to add specific activities that are more strategic in nature to be done either before or after your actual integration. Some organizations also find they really need or want overall strategic help once we get in “under the hood.”

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4Bridge™ Strategic Implementation

Strategic Implementation

When you choose Strategic implementation, your systems will mesh and your processes will flow from start to finish. You will reap the combined benefits of Marketing Automation, CRM and the synthesis between the two…the whole will be more powerful than your separate parts.

We will be there to walk you through the various stages of the process, and at the end, we will ensure a fully tested and functioning integration.

In addition to the targeted analysis you’d get in a tactical integration, we’ll look at the entire picture to make sure you’re covered from the point where your contacts hit a form, through your internal Marketing process, a data cleansing process, and Lead Scoring. We’ll design where and how data flows into your CRM contact and account tables – and on through whatever processes will best meet your needs.

We’ll provide all the documentation, and we’ll be there in the event something doesn’t work the way you want it to.

This level of implementation is a good choice if any of these sound like you

  • You’re new to Marketing Automation or new to Integrations
  • You want to implement Best Practices
  • You want to not just automate what you have today, but improve the efficiency of your teams’ efforts
  • You’ve customized your CRM system and need technical expertise to match the customizations to your Marketing Automation system
  • You have limited resources and/or need it done effectively and efficiently

When you choose a Strategic implementation, you’re covered! End-to-end.

Contact us for a live demo and experience the power of 4Bridge™.